Amazon Go is a project where Amazon is seeking to get rid of the dreaded checkout line. Most people hate going in to Wal-Mart because of their 30 checkout lines that are closed and one is open. As impatience grows in people, the hatred for lines will also grow. We are a society that demands convenience in everything now. The narcissist in us feels like we deserve to have things fast, but we also don’t want to pay for the speed.
People taking Uber do not like to tip. The users were mad when they put the tip option on the app. So we want a service that is less expensive than before done by a contractor instead of an employee, but we do not want to tip the person giving that service to us even though the cost is cheaper than what they would have paid had they gone elsewhere.
The Amazon Go store will be much more convenient than any other store you shop at currently. With this store you will be able to walk in and select items, then just walk out with the items in your hand. Your Amazon account will be charged for what you took. Maybe there will be a nice little Alexa voice on the loud speaker personally welcoming you to the store. The convenience of something like this will be fantastic. Of course one downside to this will be that it will put other stores out of business.
Right now Amazon can only figure out smaller scale stores, so I wouldn’t expect to go into a whole foods with no employees, not any time soon anyway. This can make brick and mortar profitable for Amazon. With Amazon making other people go out of business, it was curious to see them buy a retail chain. As Amazon Go progresses I would imagine that eventually Wholefoods stores will become automated.
The problems stopping Amazon from full integration currently are things like families. Families throw off the censors, and the store doesn’t know who to charge. Also small children if they eat something in the store can get away without being charged. Because you have to walk out with the item, you can get away without being charged if you consume an item within the store. I don’t think it will be too long before many people abuse this fact.
Returns may be an issue also. If a customer didn’t mean to walk out with something, then how do they get their money back? If this product is perishable, then who will take it right away? Also, people with disabilities who want to go in and use the store will have a problem if they require assistance.
Will you use the store?
This idea will take some time for people to get used to, but in the end I imagine people will love these new cashier-less stores unless you are employed as a cashier. Amazon is getting into every aspect of the American economy. Their stock price gains this year have shown improvement when you look at this year versus last.
What I do like about Amazon is that they do not use Stock buybacks like other major corporations aiming to please the shareholders. Amazon pleases their shareholders by growing their business. They are looking at video games as a potential market, nothing is unreasonable for Amazon to look at. Despite their failures like the Amazon Fire, we remember Amazon for what works.