Hope you had a happy Father’s Day!
There are times to remember what is really important in this world. We also need to recognize that what is important is different for everyone. While family and friends might be the most important thing to me in this world. I recognize that there are other people who may not care about these things. Everyone is different though we may share common views here and there. Father’s Day is a great time to think about the future.
With all the political turmoil engulfing the USA today, sometimes a day like this is needed to reflect on what is important. We can get caught up in the daily news cycle of constant negativity, but do not let this control the narrative of your own life.
Holiday Calendar for 2017
This is the calendar for the upcoming holidays in 2017 from NYCdesign.co. If you have your website up and running, then you need to prepare your SEO for these upcoming days. July 4th is one day that is coming up to consider. Do you have any items that could be viewed as patriotic? Have you set up a July 4th specific product page?
When Mother’s Day was coming up I wrote a couple blogs about how to effectively capture google searches for holidays. For your review they can be found here:
I may have flipped those, but they are both informative on the subject of using holidays to increase your sales.
The idea behind this blog is to grow your online sales. We first need to drive traffic to your online store before we can grow sales. The only natural way to do this without paying for advertisements is to use SEO to your advantage.
What is trending?
To enhance your SEO you need to stay up to date on what is trending. What are people searching for now, and how can you structure your content to capture these searches? Google has optimized their algorithm to display websites that are actually talking about what the individual is searching for.
This is why it is important to set up a product page when you are targeting a group looking for gifts. Google will ping the sites with product pages and content structured around the search. If someone is searching for “july 4th decorations” and you have a July 4th page set up, then you will come up higher on a search than someone who does not have this page set up. There are factors that could make that statement untrue, but in general this is the way it works all other things being equal.
If you haven’t started your store yet, I recommend giving Shopify a look. You can start a free trial, and have your store up within an hour. Check them out here:
Have a great week!
There isn’t a lot to this post, but I did want to say thanks for reading. I hope you have a great week ahead. Share this blog with your friends and associates.
I believe you can do anything you want in this world if you have the desire to learn how to do it. The important thing in every desire or goal is to get started. That sounds simple, but we all know that it isn’t. The first step is the longest stride is a saying because it is real, but at some point you just need to realize that your procrastination may make later become never. You might not get another chance to try out that thing you have been wanting to pursue. Do it today!
are you taking Action?
I know many people who listen to positive thinking tapes. They read great books by inspirational people. When they see you reading a Dale Carnegie type book they comment on how good it is. When you read these books and listen to these tapes I think it is great to absorb this knowledge. But action must be taken!
I believe in the power of positive thinking, and I think it is a great practice for everyone who is looking to get ahead in this life. It becomes a problem when you are constantly learning about motivation and positive thinking. How many books do you need to read to take action? How many Tony Robbins speeches can you watch on You Tube before you get up and get going?
This might be too real
This might be too real for you, but if you listen to Tony Robbins, then you know that he is a hard worker. He didn’t read a hundred books a year to get where he is. He didn’t listen to positive tapes his whole life either. He acted on and applied what he learned. How many different books do you need to read that tell you generally the same thing before you get to work on what you want?
Fear of not making it always slows people down. You think your idea is good, but then you convince yourself that maybe reading another motivational book will help you a little more. You must apply what you learn for it to be effective. What do you want to do with your life? You need to take massive action to make a massive change.
When you begin to take action and you pick up momentum, the forces of the earth get stronger against you. Your friends will say your wasting your time, while they are watching dancing with the stars. What’s dumb about that sentence is that you will believe them!
learn new skills, make progress. If you are sitting around complaining about your job, your life, or anything else, then you are wasting your time. No one ever got a new job by complaining about their current one. No one has achieved a better life by complaining about their current life. Take what you have in this world and build on it.
If you work you will win. The other guy is working while you are bitching. The other guys are consistent. Do you want to be a great sales person? Watch videos on sales techniques. Don’t just watch motivational videos. You can watch motivational type videos your whole life, but if you do not take action you will never get any where. At some point you have to take a step. Inch by inch it is a cinch, yard by yard it is hard. Take small steps until you reach your stride!
Thank you for reading!
What is the drive inside?
All humans are motivated by something. We all have a certain drive inside. Everything you do is motivated by an underlying need that is often masked my a want. You may want a Mercedes Benz, but the underlying need that fulfills may be acceptance. In buying a luxury good you over pay for something because it will bring you an amount of envy from another person, you may fit in with a group that you seek to please, or you feel better physically with the product.
How does it work?
Through marketing tactics companies illicit certain chemicals to be generated in the brain like oxytocin or dopamine. Marketers how certain things will tug at your subconscious to get you to buy their products. In most cases the consumer doesn’t know what is happening.
What is Motivating you?
what is motivating you to get up and go to work every day? Is it to make money to purchase these products? When you started your business or idea there was an underlying drive to that decision. In most cases the people who have good ideas do not create a business out of these ideas. The negativity begins to attack the idea before it has even fully formed in your head. You begin to doubt your idea, think it costs too much to start your idea.
Friends become chains
You will soon find that your friends have been a negative influence on you. When you introduce an idea to friends who are not motivated to succeed in life, they will kill your idea in front of you. Some may say it is a good idea. Take note of these people because you want to keep them around. The ones who kill your idea with negativity without giving it a second thought are the ones you should spend less time with.
There are enough forces working against you when you create a business, you cannot have friends also cutting you down.
Find groups that will give you support like your family. It is also important however to seek out those who will give you an honest opinion as well in a constructive way. Seek out people who have also started a business at some point in their life. Remember that the e-commerce world is different from the one they came up in if they are older than you by a few decades.
This week will be more about motivation and getting your mind ready to fight for what you want. DId you all had a great Easter Weekend? I thank you for reading this. I hope my work helps you succeed in everything you do.