E-commerce Customer Acquisition
One thing you need to think about when creating your online business is the cost of attracting customers to your website. This will vary depending on your business, but this is a cost you need to be aware of. Each time a person buys from your site, how much is that purchase costing you beyond the cost of delivery. Customer acquisition is a very important metric to think about.
As a small business, your costs to attract customers should be relatively low. As your business grows the amount you pay to attract customers will also grow over time. Every time you receive an order online, there is a cost associated with simply getting that person to your website. These costs go unnoticed sometimes because they are a part of running the business itself.
Tools to attract customers
The packaging on your box can be used as a tool to attract customers. If you display your website on your boxes, then there will be opportunities for others to see your boxes while they are in transit. This is something simple that can be printed on your boxes that may help you get additional orders while your product is being delivered.
UPS Branded Label
UPS has a branded label that can be put on your packaging. This makes the label look more professional. A QR code can also be embedded within the code to offer discounts to your customers. This is another way to encourage re-orders:
Above is an example of a branded label. Notice how it grabs your attention. This is how your customer’s will react as well when receiving the package. Using this tool will increase your acquisition rate because it is more professional looking label. This increases your credibility as a business.
Think Outside the Box
those are some ideas that you can do to the packaging to encourage new customers and re-orders alike. What are some ideas that can be used outside of the packaging?
A personalized note thanking the customer for their order can go a long way also. In the note you can provide suggestions at other products and links to your suggestions. These notes do not take a long time to write, but your customer will appreciate it. How many times have you received a personalized letter from Amazon?
Amazon losing credibility
Amazon is losing credibility because their service is going down hill as they fight to cut costs. We see in the wake of hurricane Irma that this is a big problem. Amazon is getting the wrong kind of attention now, there were reports of price gouging from customers in Florida.
This needs to be a lesson to you in your business. Losing customers is easy. To win a customer you have to influence their mind to spend their money with you. Why would someone buy from yout when they can buy from your competitors? What is keeping the customer from going somewhere else?
In this small business blog we try to help you get more customers. As you gain customers be sure to manage the growth. At every level of growth new problems arise in operations. This is why slower growth is ideal for the small business.
Thank you for reading our Blog. Share us with your friends. Thanks for stopping by!