If you have a page on Facebook, but you haven’t explored advertising directly on Facebook I suggest visiting this link for more on Facebook Advertising:
This is a link that will take you directly to set up an ad or set up a page on Facebook. You should at least have a page for your business on Facebook even if you do not intend to pay for advertising. From your Facebook page, you can also create a Facebook store to sell your items directly through Facebook. Facebook has over 2 billion users who are active on a monthly basis. This is obviously an enormous audience outside of Amazon.
Build a Following
If you can build a following to your business page through Facebook then you have greater access to these users. Over 50% of shoppers are now going directly to Amazon when they want to make a purchase. 2 billion people checking their Facebook page on a monthly basis does not mean these people are looking to buy something when they log in.
In fact, 90% of the time they are probably just bored or want to see what their friends have been doing since the last time they checked 5 minutes ago. This is a good chance for you to market your business in an interesting way.
This is why purchasing ads on Facebook can be an effective way to advertise to people. Because you can break down the ads to target a specific group, you are able to reach out to your target customer directly. This was discussed in previous posts within the Facebook category. Also click these links for more information:
Same Product, Different Strategy
If your product has more than one use, then you can write ads for each use. For example, if you are selling a pocket knife that has multiple tools attached to it or Gerber, then you can sell this to a survivalist as an essential tool for survival. The hunter needs one of these for various reasons. The mechanic might need one for quick fix situations that only require a screwdriver or small blade. I wrote out the full definition in front of Gerber because not everyone knows what a Gerber is.
Personally, I didn’t know a Gerber was called a Gerber until I joined the Army. If you are selling something that has a term to fully describe it, then do not assume that everyone in the world knows what that term is referring to.
This is important to remember when writing your ad copy as well.
Writing three different ads for three different markets will allow you to test the different strategies. The most effective group is the one you should pay the most attention to. If the survivalist are interested in the gerber for example, then set up a page dedicated to the survivalist on your web page. Write compelling advertisements and product descriptions for that group.
Check and Test
Facebook will give you the stats on each ad you create. It is very easy to tell what is working. Set limits to your daily spending. For as little as $5 a day you can run an ad. Do not continue to run ads that aren’t working. Wasting money marketing to groups that aren’t buying can also be detrimental as well.
Small Business Blog
in this small business blog our goal is to help you grow your business. We want you to be successful, and we are motivated by your success. Over the next few days we will be setting up our own Facebook page and begin advertisements. We will update you on our success with our own ads. This will give us greater insights into this subject. Subscribe to receive updates on this in the coming days.
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Have a great Day!